how to flip a website and make money

How to Flip Websites for Money In 5 Easy Steps (Profitable Guide)

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How to Flip Websites for Money the Easy Way

There are a number of strategies people can take to flip websites for money. One strategy is to find a website with little competition and a high domain authority. Another is to look for a site with a lot of backlinks. It may also be possible to find websites that have expired domains, so the owner didn’t renew the domain.

In this lesson, we will explore what flipping websites entails and how one can execute this strategy successfully.

what is website flipping?

Website flipping is a process of buying a website, renovating it and then selling it to the next owner.

Website flipping is a process of buying a website, renovating it and then selling it to the next owner. Site flippers buy websites with the goal of improving their value by updating content, adding new features or changing design, for example.

The word “flip” has been associated with this practice since websites are often sold for a higher price after being refurbished.

It’s not out of the realm of possibility that you could acquire an online property for a reasonable amount ($5,000 for instance) and sell it at a higher value one year later.

This process is called “website flipping”. All you do is buy a site that has potential and unlock the potential to sell for more money after you improve it.

In this article, I’ll talk about flipping websites for a profit. Consider these things before you go ahead with the process.

8 Websites That Can Help You Turn Your Website Into Cash with Little Effort

You’ve put in the hard work, now it’s time to reap the rewards. Here are 8 websites that can help you turn your website into cash with little effort.

1) Flippa

Flipping websites has become a lucrative business model and more and more people are trying their luck at flipping and selling websites.

Flipping websites on Flippa is the process of buying a website at auction, making changes to it, and then reselling it for a profit on the platform.

There are many popular strategies that people use to flip websites on Flippa such as:

– Buying low-traffic or low-value niche sites with good niche keywords

– Buying domain names with high search volumes

– Purchasing sites with established niches and following niches trends

2) SEOMoz Marketplace

SEOMoz is a website dedicated to supporting SEO content creators. They provide opportunities for content creators to sell their work and get feedback on their ideas, but they also offer other services like an SEO planner or keyword research.

This section provides insight into the SEOMoz Marketplace, which is a platform that allows SEO content creators to create and sell their content online.

3) Storefront Pro

Storefront Pro is a storefront management software for small and medium-sized businesses. It helps with customer acquisition, customer service, conversion optimization, inventory management and order fulfillment.

The software has a seamless integration with Shopify and other e-commerce platforms so that merchants can use their own store to sell products. The pricing of the product ranges from $49/month to $499/month depending on the number of products sold per month.

4) Outright

Outright is a company that helps creators of independently published books get access to distribution, marketing, and production without giving up their rights. They discovered through research that the majority of self-published authors are unhappy with the quality of their work due to unrealistic expectations, lack of marketing opportunities, and not having enough control over how their book is produced.

Outright provides authors with an all-in-one solution for publishing needs. They take care of all aspects like editing, cover design, formatting, distribution and more. This way authors can focus on what they do best – writing amazing stories in an environment where they feel in control.

5) Etsy

Etsy is a popular online marketplace that connects creatives to consumers.

The company was founded in 2005 by Rob Kalin, who was later joined by Chris Maguire, Courtney Skarupa and John Allspaw. The name Etsy reflects the company’s mission, “to reimagine commerce in ways that build a more fulfilling and lasting world.” Shareholders include Accel Partners, Union Square Ventures and Norwest Venture to flip a website to make money

6) Fiverr

Fiverr is a live marketplace that allows customers to buy and sell services using the site’s built-in currency called “gigs”.

Fiverr was founded in 2010 by Micha Kaufman and Shai Wininger. The company was built on the concept of “goods or services priced at $5”, hence its name.

Today, Fiverr has more than 1 million sellers offering everything from graphics design, voiceovers, programming code, content writing to more niche jobs like proofreading or editing an academic paper.

The online marketplace is available in 190 countries and provides 4 ways for people to get paid: Paypal, bank transfer (SEPA), credit card payments (Visa, Mastercard) and Bitcoin.

7) eBay, Etsy, and Amazon affiliate programs

Selling your products is not the only way to make money on Etsy, eBay, or Amazon. Many sellers are choosing to become affiliates with these sites. The best part about these affiliate programs is that you don’t have to invest any of your own money before seeing a return on investment. Sellers can earn up to 30% in commissions by referring customers who purchase products through their links.

8) Shopify

Shopify is a commerce platform that provides a variety of tools to help entrepreneurs and business owners design, set up, and manage their online store.

This company is based in Ottawa, Ontario. They offer different plans to suit the needs of their clients.

How to make money with website in Shopify

It is now possible to make money with website in Shopify by selling e-commerce products directly to customers. With this capability, you can now turn your blog into a store to sell your products. Promote these products by marketing them on social media, email campaigns and other online platforms.

Flipping as a Business Model

Flipping is a term used to describe a real estate investing technique where a property is purchased and quickly sold for a profit.

There are many benefits to flipping as an investment strategy. One of the most important benefits of flipping is that it does not require much time, money or work to invest in the property. In fact, all you need is enough money for a down-payment and the purchase price.

In addition, this type of investment strategy has been popularized by TV shows such as Flip or Flop and Million Dollar Listing LA. The popularity of these TV shows have helped create public awareness about this type of investment strategy and has also given investors hope that they too can make profits like those seen on TV.

So why not do the same with websites?

Sites can be created, bought or sold online from your home office. This means they are already close to being location-independent. This can allow you to live in a different location while still having the business that earns you money nearby.

Barriers to entry are low – you just need an internet connection and some web hosting. You can go with Flywheel if that’s your style.

That’s website flipping for you.

This may be true. However, there are plenty of other factors that go into improving your website’s search rankings including picking the right site and putting in over a year of work to optimize it.

Off-the-shelf business processes that you can buy can be of some help, but if you want to succeed in this industry, it’s important to spend time finding a process that works for you.

Site flipping is a process where people make money from websites by buying them and selling them at a much higher price. It can be carried out on a small scale or on a much bigger one, with the same principles applying to each. Online trades are quick, easy and low risk – but by investing in the right way you can make quite a lot.

A lot of the time, the bigger the company, the less work you have to do. The scale of your business is much larger, so there are more opportunities for what you do to go further. That said, the risks are also greater – if something goes wrong with how you work it can be much more significant.

When you invest in more websites to flip, be sure to reinvest the profits into buying even more. After a few years, you’ll have a large amount of cash in your business.

To Buy Or To Build a website?

One of the biggest decisions you’ll have to make is “Should I buy a website or build one myself?”. Ultimately, it all comes down to personal preference.

You can decide on either of these approaches, but you might find that setting up your own website is the best option, as it allows you to determine how the site is set up.

One of the routes is more favorable to some people, but it’s hard to say which one. I’ve both bought sites and built them myself with good results, so I can’t exclude either option for a good reason. If you’re not so confident about creating your site yourself, here is a guide on how to create a blog, follow this simple guide will help you to save some money.

Building a website From Scratch

Building a website from the bottom up sounds like both fun and rewarding work. If you enjoy working with websites, this may be a useful option for you.

Creating a website is a really time-consuming process. The steps include:

  • Finding a profitable niche

  • WordPress sites are great to use and often easier to sell on than other content management systems.

  • Many business owners pick a traffic generation strategy from the get-go, but those who wait usually regret their choice. Sites that allow you to easily make more money by running ads on them are typically the most beneficial as they will provide more wealth over time.

  • Having the best SEO practices in place

  • Monetizing the website

Google maintains it doesn’t exist, yet their algorithm certainly includes a “sandbox” or some other time-related element. As a result, a completely new website rarely receives a lot of traffic right away. It will take some time (and links, bro).

Remember that if you want to make it to Google’s first page, you’ll need to optimize your website extensively.

I wouldn’t expect to flip before 18 months if I were starting from zero. Many sellers flip their sites before this time, and they always represent fantastic returns for us as website investors because they sell before the sandbox expires.

Buying a Website

The majority of the groundwork has already been laid with an operational website. Someone has put in the effort to establish some basic branding, provide some core content, (hopefully) gain some backlinks, and demonstrate a revenue stream.

Most importantly, they’ve given the website time to grow, allowing you to do so faster than you could if you were starting from scratch with a newly registered or previously parked domain. This means you can get right to the fun part: improving the website and increasing revenue as soon as possible.

Many people find it easier to build something that is already established psychologically. Going from 0 to 1 can take the same amount of effort as going from 1 to 10.

It is now possible to buy and sell websites on online marketplaces. Before you do though, make sure you conduct some thorough research as it will be necessary before the sale reflects in your bank account.

I would recommend you stay away from websites that are vulnerable to the Google ranking algorithm. They could be around for a while, or not at all – it’s really impossible to tell.

How To Flip Websites: A Complete Guide to making money

You may sell a good website for about 34 times its monthly earnings if you find the proper buyer. If you buy a site when it earns $2,500 per month and sell it when it earns $25,000 per month, the valuation multiple is essentially the same.

Of course, this appears to be a lot easier than it is. There’s still a lot of work to be done in terms of the actual procedure. Some of this work, particularly content and site optimization, can be outsourced.

Let’s have a look at how to flip a website…

Choose a Website With a Proof of Concept

Before you learn how to make money flipping websites, you’ll need to determine whether or not a site is worth your time and money.

Every seller is eager to extol the virtues of their product. Even if they have a lot of organic search traffic or 50,000 email subscribers, the site only produces $17 per month at the moment.

Whatever the case may be, you must conduct your own investigation to ensure that the site is functional.

You’d want to purchase a website that has a clear proof of concept. At this stage, the traffic source and monetization strategy should complement one other nicely. It can be hard to measure the success of a website without an extensive amount of traffic. Sites that have a beautiful theme but no proof of revenue may just be somebody’s failed idea and investing time or cash into it will go to waste.

Evaluate the Site’s Growth Potential

It’s a good idea to think about the upside of your possible investment before buying a site you like.

In five years, where will this niche be? A website dedicated to hoverboards or fidget spinners is unlikely to last. In contrast, demand for kitchenware and football is unlikely to dwindle very soon.

Is there a chance that the site’s traffic will grow? There are various quick and easy strategies you may use to answer these questions and determine the website’s growth potential.

Bad content but mad links? It could be a great opportunity to grow and flip!

When it comes to website optimization, the best place to start is with an SEO audit. It will assist you in identifying critical issues that may be hurting the organic performance of your website.

Technical, on-page (including UX flaws), and off-page SEO issues will all be revealed through a complete audit. When you delve deeper, you’ll discover missed content opportunities, often known as a content gap. The next step should be to examine this chasm.

The term “content gap” refers to relevant content that is missing from the website. You’re offering the website extra opportunity to attract visitors by finding topics that aren’t presently mentioned on the site but are relevant to the ones that are.

The final piece of the jigsaw is to ensure that the website’s revenue stream is effective and consistent. Is there a possibility to add another source of income on the same day that you buy the site? Can you simply inquire for a greater commission if it comes from a private affiliate program?

As you look at more discounts, you’ll notice that some of them are just sold out. There are more links than the site will ever need, they have already negotiated a higher commission, and it already displays display ads.

Unless you’re a genius, it’s probably not a good idea to flip a site for a profit under these scenarios.

Make It Better

Your next step to finding a potential site. There are lots of different sites out there, some with paths than others. You need to assess the steps needed to get yourself started on this particular site before you take any action. It’s difficult for me to tell you exactly how because every site is different so please read on for what you want to do when preparing & planning.

  1. Increase traffic, and

  2. Make more money from that traffic

Utilize your expertise and play to your strengths. If you’re a Pinterest expert, you might want to consider using it as a traffic source. If you’re a natural salesperson, you might be able to persuade companies to advertise on your site directly. There are no rules as long as it earns more money, consistently, and can be passed down to future owners.

You might be able to double traffic, which would theoretically double revenue. Alternatively, perhaps you can increase monetization so that you can generate twice as much money from the same quantity of traffic.


You gain a multiplier benefit if you can boost traffic while improving monetization at the same time.

This might be as simple as purchasing a website that already produces money through Amazon Associates USA. You might obtain a 10% revenue boost by installing OneLink so it can make some extra money from Amazon purchases in the UK and Canada. Using display advertising could give you a 20% bump as well.

Would you be disappointed if your revenue increased by 30% over night?

It’s important to go back and address your technical SEO, build quality backlinks and publish a lot of content. If you learn the process quickly, you’ll be making more money by flipping websites in no time.

Considering Valuation Multiples

One of the first things to consider when selling a website is customer interest in the site. With new people visiting every day, it’s important to have staff who are both knowledgeable about your services.

When you sell the site, you should expect to receive 30 times your monthly “seller’s discretionary earnings,” or “SDE.” SDE is the site’s earnings plus the buyer’s costs, such as domain registration, web hosting, email hosting, and so on. If you pay yourself, it does not include a wage.

However, some sites will sell for much less, while others may sell for much more. Nonetheless, this research provides you with a decent understanding of how to profit from purchasing and selling websites.

If you’re willing to take on some risk and aren’t in a hurry to sell, there’s nothing stopping you from buying at 24x monthly burn rate on Flippa and listing it immediately on another broker which commands premium valuation multiples.

Put it Up For Sale

There are several reasons why you might want to sell your website. One of the most important is probably to get a higher valuation of your site. To do this, it’s essential that you create the best impression possible for both buyers and sellers alike.

  • Domain name/s and access to the website, ready for migration

  • Access to any email inboxes

  • We guarantee that all of our content is original and can provide licenses for any images we use.

  • SOPs for any processes like content creation, link building, maintenance, social media, etc

  • Ownership of Google Analytics

  • Ownership of social media profiles

  • Original copies of logos and any branding

The best way to reach potential buyers is by maintaining a high ranking on the popular discovery pages that you also used to buy your site.

You can also try putting a “for sale” listing for your site on the footer. One of my friends purchased a website on this exact model six years ago and turned the original website into a success like mine.

Depending on the size of your site and your motivation to sell it, you may either go for the long term and sell it at a fixed price or take a chance and auction it off.

Investing in websites is similar to investing in other illiquid assets in that you choose when to list and the market determines when to sell. If you desire a low multiple, don’t put yourself in a situation where you have to sell.

How much can websites sell for?

A reasonable general rule of thumb is 24-36x the monthly revenue, depending on the sort of website. So, if your website earns $1,000 every month, its worth is somewhere between $24,000 and $36,000.

How long does it take to flip a website?

Depending on your goals, website flipping could take as little as a few months or take several years. If you are looking to make a lot of money off of website flipping it’s likely that you’ll need to hold the website for at least one year.

Is website flipping profitable 2022?

Website flipping is a process of buying a website and improving it to increase its value. Website flipping is a profitable business that yield high returns.

Flipping websites is a pretty risky way to make money. However, the potential payoff is high. You can also lose money more easily. Experienced website flippers might be doing really well so far, but even they don’t make profits on every single deal. … You can invest little by little in beginning website flipping to potentially earn higher profits than with another even more expensive venture.

However, there are many factors that need to be taken into account before one can start with website flipping.

Is domain flipping still profitable 2022?

Domain flipping is a strategy in which a buyer purchases a domain name from someone with an outdated or less desirable domain and then resells it for a higher price. the ability to make money with domains still exists in 2022. Even if you can purchase a domain name for $10 and sell it for $100, that’s still only a 10% profit. … Every time you flip a domain name you then have to reinvest that money into buying another domain to flip which might not be worth the money.