How To Build a TikTok Marketing Strategy in 10 Steps

How To Build a TikTok Marketing Strategy in 10 Steps

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In less than four years, TikTok rose to prominence as one of the most downloaded and widely used social media apps worldwide. From its introduction to the Western world in 2017, the platform has grown to include more than 300 million active users by 2020.

TikTok has become a cultural phenomenon, changing the way we live in unforeseen ways. TikTok has influenced almost every business imaginable, from entertainment and fashion to the beauty and education sectors. Tech heavyweights like Google and Meta have rethought their social networks, adding tools like YouTube Shorts and Instagram Reels to compete with the upstart.

Why Should You Market on TikTok?

Established corporations have tried to imitate TikTok’s video capabilities, but they haven’t been able to slow the app’s meteoric rise to fame. However, TikTok had around 1.2 billion users in the fourth quarter of 2021, with predictions that this number would rise to 1.5 billion by the end of 2022.

Social media marketers will be interested in those stats, but they won’t be able to start a successful campaign without a plan. If you’re wondering how to get followers on TikTok fast and easily, you’ll need to learn how to create a successful marketing strategy.

The exponential growth of TikTok means that it must now be included in your digital marketing mix alongside Facebook, Instagram, YouTube, email marketing, and search engine optimization. Create and update your TikTok channel to introduce your brand to a whole new audience and boost your business’s visibility and income. 

Steps to Build Your TikTok Marketing Strategy

Plan Your Efforts

It’s important to know where you’re going on TikTok before you start making videos or launching a campaign. Is it your goal to broaden people’s familiarity with your brand, bring them to your online portal, or raise revenue? While developing your TikTok marketing plan, keep your primary goals in mind.

Master the Culture

Since the content and users of TikTok are unlike any other, it is recommended that you explore the site thoroughly before attempting to make your videos. You should research what other users like you are watching on TikTok to get an idea of what your target audience would like. To some extent, this will guide the material you make and the hashtags you use.

Produce Something Interesting

Content that is both entertaining and original is what TikTok is all about. Make videos that are both aesthetically interesting and relevant to your company by thinking outside the box. Make use of current musical styles and trends while simultaneously aiming to distinguish out from original concepts.

Include Hashtags

TikTok’s hashtags are a vital part of getting your videos seen. Seek out trending hashtags in your field and include them in your short videos to boost exposure. You may develop customized hashtags for your campaigns and monitor their performance as well.

Engage Your Viewers

On TikTok, engagement with your audience via commenting and following is essential for growing a dedicated fan base. Duet with other leaders in the creative sector, and maybe even conduct some contests or giveaways to increase interaction with your audience.

Monitor Your Progress

Track the success of your videos using either TikTok’s built-in analytics tools or other programs. The best way to fine-tune your plan and identify what’s working is to track metrics like video views, engagement rates, and follower growth.

Promote Your Business With Tiktok Ads

If you want to increase your reach and your results on TikTok, paid advertising can be worth looking at in addition to organic content. TopView, Brand Takeover, and In-Feed video advertisements are just a few of the ad types that may be made.

Know What’s Hot on TikTok

Keeping up with the most recent changes and developments on TikTok is essential. Insights like this may guide your content strategy and optimize your platform use. Stay on top of the latest developments in the TikTok business by following the brand account and leading figures in the community.


In other words, don’t be hesitant to try out new formats, hashtags, and marketing strategies. Analyze the responses you get from your target demographic and adjust your approach accordingly.

Keep in Mind the Consistency

Success on TikTok, like any other social media network, requires regular uploads. You may increase your audience and progress toward your objectives by posting often and keeping your brand’s image constant.

Final Thoughts

The video-sharing platform TikTok is gaining popularity and has the potential to unseat Instagram in the not-too-distant future. If you refuse to adjust your company practices to account for ongoing shifts in the marketplace, you run the risk of falling behind your competitors and losing out on the chance to attract many new clients.