How to Buy Shares on Facebook in Nigeria

How to Buy Shares on Facebook in Nigeria

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How to Buy Shares of Facebook in Nigeria: A Step-by-Step Guide for Savvy Investors

In the dynamic world of global finance, the allure of investing in major international companies like Facebook (now Meta Platforms, Inc.) is compelling for many forward-thinking investors. As Nigeria’s financial markets continue to evolve, the opportunities for local investors to diversify their portfolios with foreign stocks have never been more accessible. For Nigerian investors, owning a piece of a global tech giant like Facebook not only presents the potential for robust financial returns but also positions one at the forefront of the digital revolution.

Investing in Facebook shares involves a strategic approach, leveraging modern financial tools and understanding the intricacies of international stock markets. This guide will walk you through the essential steps to purchase Facebook shares from Nigeria, offering insights into the regulatory landscape, the role of local and international brokers, and the practicalities of executing a seamless investment.

By the end of this guide, you will have a clear roadmap to navigate the complexities of buying Facebook shares, empowering you to make informed investment decisions that align with your financial goals. Whether you’re a seasoned investor looking to expand your portfolio or a newcomer eager to venture into the realm of international equities, this comprehensive guide is your key to unlocking the potential of global investment opportunities from the comfort of your home in Nigeria.

What are Facebook Shares?

When we talk about Facebook shares, we’re referring to pieces of ownership in the company Facebook, Inc., which is now called Meta Platforms, Inc. Owning a share of Facebook means you own a small part of the company. Here’s a simple way to understand it:

What Are Shares?

A share represents a unit of ownership in a company. Companies issue shares to raise money for various purposes like expanding their business, developing new products, or paying off debt. When you buy shares, you’re essentially buying a piece of that company.

Why Facebook Shares?

Facebook, now Meta, is one of the biggest tech companies in the world, known for its social media platforms like Facebook, Instagram, and WhatsApp. By buying Facebook shares, you become a part-owner of the company and can benefit from its growth and profits.

Benefits of Owning Shares

Potential for Profit: If Facebook performs well, the value of your shares might increase, allowing you to sell them at a higher price than you bought them.
Dividends: Although not all companies do this, some pay dividends, which are a share of the company’s profits distributed to shareholders. As of now, Facebook typically reinvests its profits back into the company rather than paying dividends.
Voting Rights: Shareholders often have the right to vote on important company decisions, such as who sits on the board of directors.

Are Shares profitable?

Shares can be profitable, but it’s important to understand the factors that influence their profitability and the risks involved. Here’s a detailed look at how shares can generate profits and what you should consider as a beginner investor:

How Shares Can Be Profitable

  1. Capital Gains
    Capital gains occur when you buy shares at a low price and sell them at a higher price. For example, if you buy a share for ₦1,000 and later sell it for ₦1,500, you make a profit of ₦500.
  2. Dividends
    Some companies distribute a portion of their profits to shareholders in the form of dividends. If you own shares in such a company, you receive regular dividend payments, which can provide a steady income stream.

Factors Influencing Profitability

  1. Company Performance
    The profitability of shares is closely tied to the performance of the company. If the company grows and earns more profit, the value of its shares typically increases. Conversely, if the company performs poorly, the share value may decrease.
  2. Market Conditions
    Economic conditions, market trends, and investor sentiment can all affect share prices. For example, during economic booms, share prices often rise, while they might fall during recessions.
  3. Industry Trends
    Changes in specific industries can impact share prices. For instance, technological advancements might boost shares of tech companies, while regulatory changes might impact healthcare or financial stocks.

Risks to Consider

  1. Market Volatility
    Stock markets can be volatile, with prices fluctuating widely over short periods. This volatility can lead to significant gains but also substantial losses.
  2. Company-Specific Risks
    Individual companies face unique risks, such as management decisions, product failures, or legal issues, which can affect their stock prices.
  3. Economic Factors
    Broad economic factors like inflation, interest rates, and geopolitical events can influence the stock market and individual share prices.

Long-Term vs. Short-Term Investing

  1. Long-Term Investing
    Investing in shares with a long-term perspective (holding them for several years) can often smooth out short-term market volatility and allow you to benefit from the overall growth of the company and the market.
  2. Short-Term Trading
    Short-term trading (buying and selling shares over days, weeks, or months) can be profitable but is riskier due to market volatility and requires more active management and market knowledge.


One key strategy to manage risk and improve the potential for profits is diversification. This means spreading your investments across different companies, industries, and even asset types (like bonds or real estate) to reduce the impact of a poor-performing investment.

Reasons to Consider Buying Facebook Shares

Investing in Facebook (now Meta Platforms, Inc.) shares can be an attractive proposition for various reasons. Here are some compelling reasons to consider buying Facebook shares:

  1. Strong Financial Performance
    Meta has demonstrated robust financial performance with consistent revenue growth and high profitability. The company’s ability to generate significant advertising revenue from its vast user base is a testament to its strong business model.
  2. Diverse Product Portfolio
    Meta owns several of the most popular social media platforms globally, including Facebook, Instagram, WhatsApp, and Messenger. This diversification helps mitigate risks and ensures steady revenue streams from multiple sources.
  3. Innovative Leadership
    Under the leadership of Mark Zuckerberg, Meta has continuously evolved and adapted to market changes. The company’s focus on innovation, such as its investment in virtual reality (VR) and augmented reality (AR) through Oculus and the development of the metaverse, positions it at the forefront of future technological advancements.
  4. Massive User Base
    Meta’s platforms collectively have billions of active users worldwide. This extensive user base provides a significant advantage for monetization through advertising and other revenue streams.
  5. Advertising Dominance
    Meta is one of the leading players in digital advertising, alongside Google. The company’s sophisticated ad-targeting capabilities and extensive reach make it a preferred choice for advertisers, ensuring a steady flow of ad revenue.
  6. Strategic Acquisitions
    Meta has a history of strategic acquisitions, such as Instagram and WhatsApp, which have strengthened its market position and expanded its service offerings. These acquisitions have not only diversified Meta’s revenue streams but also reduced competition.
  7. Growth in Digital Economy
    As the global economy becomes increasingly digital, Meta is well-positioned to benefit from this trend. The shift towards online communication, e-commerce, and digital advertising continues to drive demand for Meta’s platforms.
  8. Focus on the Metaverse
    Meta’s pivot towards building the metaverse—an immersive virtual environment—is a bold and visionary move. If successful, this could unlock new revenue opportunities and revolutionize the way people interact online, giving Meta a first-mover advantage in this emerging space.
  9. Global Reach
    Meta’s services are used worldwide, providing a diverse geographical revenue base. This global reach helps cushion the company against region-specific economic downturns and regulatory challenges.
  10. Cash Reserves and Financial Stability
    Meta has substantial cash reserves and minimal debt, providing financial stability and flexibility. This financial health allows Meta to invest in new technologies, acquisitions, and other growth opportunities without compromising its financial position.

Step-by-Step Guide to Buying Facebook Shares in Nigeria

Research and Understand the Investment

Before you start, make sure you understand what investing in shares entails. Learn about Meta Platforms, Inc., its financial health, business model, and future growth prospects. Resources like financial news websites, Meta’s annual reports, and stock analysis platforms can provide valuable insights.

Choose a Reliable Brokerage Platform

To buy shares, you need to open an account with a brokerage firm that offers access to international stocks. Here are a few options:

Local Brokers with International Access: Some Nigerian brokers offer access to international markets through partnerships with foreign brokerage firms. You can make use of Bamboo or Trove or Chaka to buy and invest in facebook shares easily in Nigeria.

International Online Brokers: Platforms like eToro, Interactive Brokers, and TD Ameritrade allow Nigerians to trade international stocks, including Meta shares.

Open a Brokerage Account

Once you’ve chosen a broker, follow these steps to open an account:

  • Registration: Visit the brokerage firm’s website and complete the registration process. You’ll need to provide personal information such as your name, address, email, and phone number.
  • Verification: Submit identification documents (like your passport or national ID card) and proof of address (such as a utility bill or bank statement) for verification.
  • Account Funding: Deposit funds into your brokerage account. This can usually be done via bank transfer, credit card, or other payment methods supported by the broker.

Navigate the Trading Platform

Familiarize yourself with the broker’s trading platform. Most platforms offer tutorials and demo accounts to help you get started. Learn how to search for stocks, place buy and sell orders, and monitor your investments.

Place an Order to Buy Facebook Shares

When you’re ready to buy, follow these steps:

  • Search for Meta Platforms, Inc. (Ticker: META): Use the platform’s search function to find the stock.
  • Select the Stock: Click on Meta Platforms, Inc. to view its details, including the current price, charts, and other relevant information.
  • Choose Order Type: Decide on the type of order you want to place:
  • Market Order: Buy shares immediately at the current market price.
  • Limit Order: Set a specific price at which you want to buy the shares. The order will only be executed if the stock reaches this price.
  • Specify Quantity: Enter the number of shares you want to buy.
  • Review and Confirm: Double-check your order details and confirm the purchase.

Monitor Your Investment

After purchasing the shares, regularly monitor your investment. Keep an eye on Meta’s performance, market trends, and any news that might impact the stock price. Use the tools and resources provided by your brokerage platform to stay informed.

Consider a Diversified Portfolio

While investing in Meta can be profitable, it’s wise to diversify your investments to reduce risk. Consider adding a mix of other stocks, bonds, or mutual funds to your portfolio.

Stay Informed and Updated

Keep learning about investing and stay updated on market trends and economic factors that could impact your investments. Follow financial news, attend webinars, and consider joining investment groups or forums.


In essence, Facebook shares represent a way for you to own a part of one of the world’s leading tech companies. By investing in these shares, you can potentially benefit from the company’s growth and success. Investing in Meta Platforms, Inc. shares from Nigeria is a straightforward process if you follow these steps. By choosing a reliable broker, understanding how to use the trading platform, and making informed decisions, you can successfully invest in one of the world’s leading tech companies. Always remember to diversify your portfolio and invest wisely based on your financial goals and risk tolerance.