Posted by New to Google business? Well, if you are, you might be wondering about how you can get to verify your Google business profile. The google business profile is a tool for several organizations or businesses to handle their online presence across google.
If you are a business owner and you’re lost in the dark on how you can verify your google business profile, you’re in luck! In this article, we’ll guide you through all you need to know to verify your Google business account in no time.
Also see how you can make conference call with Google voice easily here.
Why Is Verification Crucial for Google Business Profile?
It’s 2023 and let’s face it, you need to have a strong online presence irrespective of the size of your business. Google Business is a unique tool that can help you with this. As mentioned earlier, the google business listing is a tool that can help you to manage your presence online and also your business’s appearance on Google search results or Google maps.
The verification process is a way of confirming the information you provided on your Google business profile to make sure they are accurate and up to date. But why is it important to verify a Google business profile? Here are some reasons why:
- Increased Credibility:
One of the key things you can benefit from having a verified Google business account is that it increases your trustworthiness and credibility with potential clients/customers.
Google will confirm that your business is legitimate when you verify your profile. With verified and accurate information, you can easily influence a customer’s decision to contact your business.
- Ranking:
Do you want your business to rank top on google search results? Having a verified Google business profile will increase your visibility and ranking.
There are several factors Google usually takes into consideration before ranking a business and being verified is one of these factors. If you want more exposure for your business, then verification is an important process to follow.
- Additional Features:
If your Google business profile is unverified, you will only have access to a limited number of features. For example, a verified profile can include photos and even videos, and you can also respond to reviews from customers and promote your business using Google posts.
With access to these features on the verified Google business profile, you can build your brand and effectively engage with your customers. This will in turn bring in more traffic to your business.
- Security:
Verifying your Google business profile will also increase its security. When you’re verified, it prevents all unauthorized edits that may be attempted on your profile. This should help to secure your business from any incorrect information being displayed on the profile.
How to Get Verified on Google Business 2023
Since you’ve now understood the importance of having a verified Google business profile, what are the steps to follow to get it done? Well, it’s pretty easy. There are several methods you can use to verify and these include postcards, email, phone calls, and video verification (only in a few cases).
All methods give the same results. On the home screen of your Google business, you will see a list of the methods you can pick from. Let’s take a look at how you can use each method to verify your Google business in 2023:
1. Postcard Verification:
This is the most common method used to verify a Google business profile. The steps are pretty simple, here’s what you will need to do:
- Sign in or Log into your Google Business profile
- Select the location you would like to verify (especially if you have multiple locations)
- Tap on the “verify now” option
- Enter your mail contact
2. Phone Call Verification:
If you’re not comfortable with the postcard verification method you can always try out the phone call method. The process is almost like the previous method and it is quite easy to carry out. Here’s what you will need to do:
- Sign in or Log into your Google Business profile
- Select the location you would like to verify (especially if you have multiple locations)
- Tap on the “verify now” button
- Tap on the call option
- Select the language you would like to be called with
3. Email verification:
If your account is pretty old and not verified, this would likely be the option available for you to verify your Google Business profile. The steps are quite similar to all the previous methods so here’s what you need to do:
- Sign in or Log into your Google Business profile
- Select the location you would like to verify (especially if you have multiple locations)
- Tap on the “verify now” button
- Select the email option
- Fill in your email address
4. Video Verification:
Most new Google business accounts (accounts created in 2023) always immediately require video verification after the profile has been created. Here’s what you need to do to use this method of verification:
- Open your Google Business profile
- Select the location you would like to verify (especially if you have multiple locations)
- Tap on the “verify now” option
- Tap on the verification video option and tap on the start button.
Once you tap on the start button, it starts to record a short video to be submitted for verification. To successfully verify your Google business using the video verification method, Google needs you to meet the following criteria in the video:
- Current location: You will need to include a nearby street or any other surrounding businesses or landmarks.
- Business equipment: Office furniture, fixtures, equipment, and any other thing you have on display.
- Management: You also need to provide proof of business management like your storage, business license, or point of sale (POS) system.
Common Mistakes to Avoid for a Successful Google Business Verification
There are several things you need to keep in mind while trying to verify your Google Business profile. Making unnecessary mistakes can deny you the verification and can also ruin the presence of your business across Google itself.
So, what are the few things to avoid for a successful business verification? Here are a few major mistakes you should avoid:
- Providing false and inaccurate information
- Uploading low-quality photos (or having missing photos on your profile)
- Ignoring reviews from customers
After verifying your profile, it is highly recommended that you optimize it in the best way possible. It should most definitely resonate with potential clients and fully give a clear picture of what you offer as a business.
Conclusion
Using a Google business profile can give your business an online presence and reach. It is not enough to just have a Google business profile, you must also verify it if you plan on enjoying all of the unique features.
Luckily, in this article, we have explained all the different methods you can use to get your Google business verified. All the steps are easy to follow and you should get to enjoy all the benefits that come from being fully verified once you’re done.